Place: ISEG - Caixa Geral de Depósitos Auditorium

09h00 - 09h30 -  Registration of participants

09h30 - 10h00 -  Opening Session - Welcome Remarks

                              Prof. Clara Raposo - President of ISEG 

                              General José Garcia Leandro - President of Jorge Álvares Foundation

                              Prof. Fernanda Ilhéu  - President of New Silk Road Friends Association


10h00 – 10h30 - The Importance of Cross-Cultural Understanding in Portugal-China Cooperation

                              Ambassador Cai RunAmbassador of People´s Republic of China in Portugal 

                              Ambassador José Duarte JesusEx- Ambassador of Portugal in China


10h30 -10h45 – Cross Cultural Understanding in Portugal-China Scientific Research Cooperation

                             Prof. Manuel Mira GodinhoVice President of ISEG

10h45-11h00 - Coffee break


11h00 – 12h30 - The Cultural Distance Challenge in Company´s Strategic and Operational Decisions

                              Chair: Prof. Fernanda Ilhéu - President of New Silk Road Friends Association


                             a). Dr. Qi Xiao President of Bank of China in Portugal

                             b). Eng. Alberto Carvalho Neto CEO of BEWG PT

                             c). Prof. Álvaro RosaProfessor at ISCTE

                             d). Dr. Liu Huayin - CIO of UNA Seguros 

12h30-14h00 - Lunch


14h00 – 15h00 - The Cultural Distance Challenge in Company´s Clients and Suppliers Network

                              Chair: Dr. João Tiago Silveira - Partner of Morais Leitão

                             a). Eng. Bruno Oliveira Vice President of China Construction Portugal

                             b). Dr. Jorge Costa OliveiraCEO of JCO Consulting

                             c). Prof. Dora Martins de Matos Export Director of Real Companhia Velha

                             d). Dr. Paulo Zhan - Vice CEO of Iberia Universal Group



15h00 – 16h00 - Macau and the GBA - Prospects of Cooperation for Cross-Cultural Talents

                              Dr. Jorge Rangel - President of Macau International Institute 

                              Prof. Carmen Mendes - President of Macau Scientific and Culture Centre

                              Dr. Un I Wong - Vice President of New Silk Road Friends Association 


16h00                  Closing

                             Dr. Choi Man Hin - Chairman of New Silk Road Friends Association and President of Associação Comerciantes

                                 e Industriais Luso-Chinesa

                             Prof. João Sobrinho Teixeira - Secretary of State for Science, Tecnology and Higher Education


Final Program

pdf version 


New Silk Road Friends Association

ISEG - Lisbon University

CSG - Research in Social Sciences and Management

Support of FCT Foundation

Sponsor - Jorge Álvares Foundation 


For all matters regarding the meeting, please contact:

+351 937 689 656




+351 213 155 135

© 2020 Mundiconvenius